Hey there! My name is Sonia Leyvi
Driven by beauty and built on purpose. I create something meaningful, and that looks good.
Web Design.
Content Creation
Graphics
As a Design Assistant for Pipe Dream, Binghamton University's student newspaper, I played a pivotal role in shaping the visual storytelling of both digital and print platforms. Collaborating with the design team, I contributed to crafting compelling layouts that captivated readers and aligned with the publication’s editorial voice. Additionally, I supported the growth of Pipe Dream's Instagram and website, creating eye-catching visuals that enhanced audience engagement. My work reflected a commitment to design precision and creativity, bringing stories to life through impactful visuals.
Video Edting
During my time at Crawford Models I created spotlight videos of the models who walked the runway using Adobe Premier Pro. Using Youtube assets I downloaded video and managing fading videos in and out of audiences focus. I made the videos daily and posted them on the companies website and Instagram. Using a template for my copy write, I also wrote all of the captions for the videos. My work contributed to 400 new followers in one month.
Email Marketing Design
Upon graduating, I made several email campaigns for several high-profile brands in industries like interior design, religious organizations, and fashion brands.
Motion Graphics
As a student at Binghamton University, I took a course in Digital Motion and Storytelling, which focused on learning to tell a story through moving pictures. Our primary software was Adobe After Effects; however, we also used Adobe Premiere and Adobe Audition, which is an audio recording tool.
Photography
After graduating my undergrad, I assisted on a concept project for a photographer and good friend, Kristina Krime, and assisted in the photoshoot by helping with lighting, behind-the-scenes shots of the photoshoot, and the concept of photoshoot.
Brand Design
I had the opportunity to learn from Keith M. Manzella, Vice President and Group Creative Director of East and West Marketing Group. He’s worked with Pebbles Cereals, Warner Bros., Nickelodeon, Discovery Kids, Kraft Foods, and Nabisco to create package designs for favorite cereal boxes.
Pen and Ink Illustration
When I was a student at Binghamton University getting my degree in graphic Design I took the Class Basics to Drawing 101, which played a vital role in shaping the skills I learned in drawing and sketching. Collaborating with my professors and peers, I created around one hundred compelling drawings and sketches.